HOW OUR PROCESS WORKS

How We Work

Different clients have portfolios of different sizes, different levels of in-house resources, and different objectives. We tailor our services to the needs of each client. We start with an initial evaluation, determine the best strategy, and then execute.

Understanding Your Unique Situation And Goals

Leads To The Best Guidance For Success

Patents are historically an underperforming asset class. In the past, patents were often obtained for reasons other than to generate a return on investment. Times have changed and today many large corporations and other patent owners are focused on improving patent ROI through effective patent asset management strategies.

CEOs and CFOs are under pressure to achieve a return on every asset on the balance sheet. Intangible assets are no exception.

“Headline” IP transactions have caught the eyes of both senior management and boards; the IP and tech transfer departments are increasingly being pushed to move from a “cost center” to a “profit center.”

All of our clients want to maximize their return on invested capital. Each client, however, requires a unique approach on how best to accomplish that goal. Corporate culture, tolerance for risk, and current and future operating plans—all of which can change on very short notice – have a major impact on the best patent asset management alternatives for you, including patent monetization. We provide a broad range of solutions for our clients, recognizing that there’s simply is no such thing as “one size fits all” in patent asset management.

It starts with a conversation. After executing a simple NDA and gaining a better understanding of your goals, we apply our experience and our proprietary computerized analytical tools to analyze your portfolio. Typically, this takes less than 30 days, even for the largest portfolios.

We then prepare a detailed presentation identifying monetization alternatives, pricing and (if you require services we don’t offer) recommended third party vendors such as brokers, law firms, and technical and industry experts. It’s likely we’ll recommend multiple approaches as part of your patent asset management program. Some of the alternatives we may recommend include:

  • Sales
  • Licensing
  • Pooling
  • Litigation
  • Financing
  • And more …

Visit our Resource Center for papers and articles that provide more detail on patent asset management options.

Marathon Advisors approaches each project with the following questions in mind:
  • What are the goals of the project?
  • What are the attributes of the current patent portfolio?
  • What are the monetization alternatives?
  • Assuming we proceed, who should we work with to achieve the objectives?
Get To Know Marathon Advisors

Patent Monetization

Our Patent Monetization Process

What our process looks like. What results we create.

How We Work

How We Do It

Learn about the steps we take to create asset value.

Company Background

About Marathon Advisors

Our company background and roots.

Our Blog

Marathon Advisors Blog

Insights and critical surveillance from our team.
Patent Asset Management. Intelligent. Agile. Effective.